THE ONLY WAY IS UP !

Already for more than 25 years GEMACO sa, based in Herstal near Liège, is considered as a reliable supplier of corrosion resistant austenitic stainless steel, nickel alloys and high temp grades. GEMACO is offering solutions to a wide range of industries including the water desalination industry, the oil and gas sector, the fertilizer industry and the nuclear sector.

For Gemaco sa,  STATUZ  developed a new website with a modern contemporary look but also – more importantly – a well-thought-out structure with the main goal of getting top rankings in search engines like Google or Bing. In addition to the website, GEMACO also received a complete makeover: both the logo and the corporate identity have been updated.

DOELSTELLINGEN

  • Website with contemporary look and responsive design (adjusted layout for mobile devices like tablets and smartphones)

  • Clear website structure allows visitors to find information easily, including the chemical composition for each material grade.

  • Generate more leads through Organic Search (search robots).

  • TOP 5 rankings for the most important keyword combinations

CHALLENGES

  • Geographic: The company is globally active. Therefore it is a MUST to score well internationally on the most important keyword / keyword combinations, especially for the Urea / Nitric Acid grades.

  • Concurrentie : wereldwijd

  • Important search terms are not only used by competitors with a similar activity, but also by factories developing these materials. They usually already have a high Google ranking, partly thanks to their long-term presence on the web as well as the credibility they have built up over the years.

  • Piping material consists of various components. You have pipes, tubes, flanges, fittings, plates, etc. Each component must score well in combination with each material group.

RESULT

Below only a few keyword combinations that are important and where top rankings were achieved, already after a 8 month period after launch.

KEYWORD (COMBINATION)RANKING GOOGLE
UREA + GRADESPOSITION 1
NITRIC + GRADESPOSITION 1
UREA + PIPING / UREA + PIPES / UREA + FLANGES / …TOP 3
NITRIC + ACID + FITTINGS / NITRIC + ACID + PLATES / ….TOP 3
UNS S 30600 + PIPEPOSITION 1
1.4466 + FITTINGSPOSITION 1

CONCLUSION

The previous website had an average reach of 323 people per month. Only 10 months after the launch of the new website, we have more than tripled this to around 1100 people. Also noticeable was the larger geographic coverage, but also the direct vs. organic search traffic ratio (see graph below). DIRECT: Direct visits (people who have consciously entered the web address to surf directly to the website). ORGANIC SEARCH: Visitors who came to the website via search engines such as Google / Bing. A doubling of the Organic Search indicates that the website is much easier to find thanks to the necessary SEO optimization and efficient structure.

10 MONTHS AFTER LAUNCHING NEW WEBSITE

0x
TRAFFIC FROM SEARCH ROBOTS (ORGANIC)
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UNIQUE VISITORS